A Love Story
With Valentine’s day around the corner and multiple wine regions hosting wine and chocolate events, it’s almost impossible not to have dessert on the mind in February. Port wine in particular is a favorite around this time of year. Sweet, dark red, rich, full of fruitful flavors with a brandy-like finish, what’s not to like? Of course, we here think immediately of the Heringer Estates Embrace Red Dessert Wine, or port. Which brings us to the question: Why is it labeled the “Family Vintage Embrace?”
Of all the Heringer brand wines, the only current bottle with the Embrace label is the port. While its namesake may seem to differ from the rest of the brand, the Embrace label has a very special meaning and history for Heringer Estates.
Back in 2002, Mike Heringer was a student at Fresno State studying viticulture and enology. He decided he wanted to try his hand at homemade wine using the wine grapes from the vineyards his family had farmed for generations. His father, Steve Heringer, jumped on the idea of making something new out of the grapes he cultivated.
Together they created the very first vintage of Heringer wine, 2002 Petite Sirah. The Embrace label was the original label design for the wines. It consisted of a beautifully intricate frame of vines descending from a very old, sturdy vine with deep roots. These vines are unbroken and encircle text that reads like an inscription:
Family Vintage Embrace
Our family is a circle of strength and love.
With every birth and every union, the circle grows.
Every joy shared adds more love.
Every crisis faced together makes the circle stronger.
Almost like a family crest, this label symbolizes a deep-rooted message of family, legacy, strength, integrity and love. Although abstract, the design represents a man and woman embracing symbolizing the love and strength of family.
So why did we change the label to our current design? That same year of the first family vintage, Mike also wanted to make a commercial varietal for sale. When the time came to create a bottle label, the complexity of the original Embrace label design was too complicated for screen-printing so we went a different route for the commercial line. How did we come up with our current Heringer Estates brand label design? That’s a question for another day!
Fun fact: The 2002 vintage of Petite Sirah was the first Heringer wine ever made and it was served at Mike Heringer’s wedding to his wife Estela in 2004.
Love = Wine = Love
Have a beautiful February!